Prysmian Group and Avalanche Andretti Formula E Join Forces

Categories : Corporate 

Cable Industry Leader to Sponsor Team in 2022/2023 ABB FIA Formula E World Championship

Milan   -   11/01/2023 - 09:00 AM

Prysmian Group, world leader in the energy and telecom cable systems industry and Avalanche Andretti Formula E announce their official partnership for the 2022/2023 ABB FIA Formula E World Championship. Within the agreement the Group will also provide solutions to support transmission of power and information across all of the Team’s sustainable electrification efforts.

“Cable and optical fiber technologies are key enablers of energy transition, electrification and digitalization processes. In particular, in the e-mobility industry they are essential for cars, charging infrastructures and related grid integration,” stated Prysmian Group CEO Valerio Battista. “We are the first cable maker to partner with a Formula E team as major sponsor, with the goal of strengthening our value proposition by also promoting innovation in the strategic sector of e-mobility,” Battista added.

“We are thrilled to welcome Prysmian Group to the team. Staying one corner ahead of our competitors has always been a key element of Andretti’s business success making partnerships with true innovators like Prysmian Group, a global leader in electrification with their cable products, a huge win for our organization. We’re looking forward to starting our partnership this weekend at the season opener in Mexico City,” said Doug Bresnahan, Chief Commercial Officer, Andretti Autosport.

Prysmian Group is a true international player and a worldwide leader, serving markets around the world and continuing to pursue new challenges across sustainability initiatives. With the Avalanche Andretti Formula E partnership, Prysmian Group - already partner with the Italian solo sailor Giancarlo Pedote - is now linked to another sport, sharing values of challenge, drive, sustainability and innovation.

Andretti is a mainstay of Formula E, as an entrant since the inaugural season and has been a successful team claiming many podiums and wins throughout the nine seasons at racetracks around the world.

Created in 2011, the ABB FIA Formula E World Championship is a single-seater motorsport championship for electric cars. Since the 2020–21 season, Formula E is a FIA World Championship, making it the first single-seater racing series outside of Formula One to be given world championship status.

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