Prysmian Gets on Board of Alinghi Red Bull Racing as Official Sponsor for 37th America’s Cup

Categories : Corporate 

Milan   -   21/09/2023 - 09:00 AM

Prysmian Group, world leader in the energy and telecom cable industry, Announced this month the beginning of a new global partnership as “Official Sponsor” of Alinghi Red Bull Racing, one of the most dynamic names in the history of the America’s Cup.

After more than a decade absence, the Swiss challenger is returning to battle for sailing’s highest honour. Alinghi Red Bull Racing, sailing under the flag of the Société Nautique de Genève, will race as an official challenger when the Selection Series for the 37th America’s Cup begins in 2024.

The America’s Cup is the most prestigious sailing competition with a great history and tradition. It embodies similar values as Prysmian, such innovation, sustainability, and teamwork. From the depths of the ocean to the pinnacles of the world’s tallest buildings, Prysmian Group helps to bring energy and information across the globe, through high performing products, services, and technologies.

“Prysmian Group chose to be Co-Partner of Alinghi Red Bull Racing on this project to build a stronger brand awareness supporting our ambition of being a global player in the energy transition and digitalisation challenge”, stated Massimo Battaini, CEO-designate of Prysmian Group. “Furthermore, we strongly remain committed to sailing because this sport also represents the wind and renewable energies that are a core element of both our business and future”.

"We are delighted to welcome Prysmian Group at Alinghi Red Bull Racing as a Co-Partner," said Silvio Arrivabene, Co General Manager Head of technical operations. "Prysmian speaks to innovation, ambition and teamwork, characteristics that we deeply share. Welcome to the Team.”

With this new partnership, Prysmian Group confirms its commitment to sailing, a path that began many years ago through the historic link with Giancarlo Pedote, solo ocean sailor and skipper aboard of the Prysmian Group IMOCA, a partnership that will be continuing in the Vendée Globe 2024.

To learn more about the regatta, visit the America’s Cup website.

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